Description: Virtual worlds and the metaverse are laying ahead of us and this innovation will have a huge impact on our future life as generative AI already has nowadays. Children are exploring the digital environment as it is and will be early adopters of innovative services and platforms to come. Virtual worlds and generative artificial intelligence will be a major driver for network capacity and offer a wide range of opportunities and benefits but, hazards and risks cannot be ruled out. To harness the benefits and prepare a level playing field for emerging new markets, standardisation is mandatory, but also risks must be anticipated and managed based on the principle of safety by design. Art. 3 of the UN-Convention on the Rights of the Child demands “the best interest of the child shall be a primary consideration in all actions concerning children.” Consequently, shaping the regulatory framework for Virtual Worlds and Artificial Intelligence must adhere to a child rights-based approach. The UN Committee on the Rights of the Child has phrased General Comment No. 25, para. 4 as follows: “The rights of every child must be respected, protected, and fulfilled in the digital environment. Innovations in digital technologies affect children’s lives and their rights in ways that are wide-ranging and interdependent, even where children do not themselves access the Internet. Meaningful access to digital technologies can support children to realize the full range of their civil, political, cultural, economic, and social rights. However, if digital inclusion is not achieved, existing inequalities are likely to increase, and new ones may arise.” Internet Governance should be future oriented and take account of assessment of new technologies. Therefore, it is timely to take up on an approach to govern the new and innovative developments in a way that balances economic interest and human rights.